PubMatic on Apache Apex

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PubMatic serves billions of advertising impressions and collects terabytes of data from several data centers across the world. In batch data processing, data is collected at different geographic locations and processed at regular intervals. This system brings delay of at-least 1 hour before an event is accounted for.

The goal of having realtime streaming @ PubMatic was to provide Publishers, Demand Side Platforms (DSPs) & Agencies actionable insights in a few minutes from the time of event generation